During the latest cold spell, my teenage son suffered from severe cracked lips. Neither vitamin E nor the chap stick that have helped him before would bring him any relief. I gave him Animal Scents Ointment to try. He rubbed it on his lips, and by the next morning, they were smooth and healed. Witnessing this success, my husband rubbed the ointment on the psoriasis on his leg. He applied it every evening for two weeks, and the rashes disappeared.