ART: The conscious production or arrangement of sounds, colors, forms, movements, or other elements in a manner that affects the sense of beauty.
Recovered accounts reveal that the most advanced civilizations of the ancient world-Egyptians, Greeks, Romans, and Chinese-relied upon the immense power of essential oils to regain, increase, or maintain health of the body and mind. Based upon cutting-edge scientific research, Young Living has combined these health secrets of the ages with the latest technology to produce a groundbreaking new anti-aging skin care system-Age Refining Technology (ART).
The original idea for the ART skin care line began over one year ago when Steve Pitcher, Young Living's Director of New Product Development, met with Marc Ward, President of Wasatch Laboratories, to discuss the latest in anti-aging skin care. As they exchanged ideas, Steve and Marc discussed the possibilities of developing a skin care product that implemented all the latest scientific advancements in DNA recovery enzymes, collagen production, and delivery mechanisms. When Steve and Marc finished their discussion, they had mentally envisioned a skin care product so advanced and so powerful, that it would literally revolutionize the skin care market.
As this dream began to materialize, Steve Pitcher and Marc Ward solicited the advice of Gary Young, Young Living Founder and President, for his insight, experience, and expertise in this field. Having a remarkable background on the history and use of essential oils, Gary shared his knowledge of the pharmacological properties of essential oils for DNA recovery in relation to cancer and aging. Gary suggested that the essential oils sandalwood and frankincense be added to the skin care formula for their unparalleled ability to repair, nourish, and strengthen the skin. Gary also recommended adding the superb moisturizing benefits of the wolfberry seed oil to help hydrate and soften the skin. With these powerful enhancements to the formula, Steve and Marc knew they had an extraordinary skin care product.
The Young Living Executive Team quickly found just the right person to spearhead the new product line, Gina Killpack. Gina came on board as the Product Manager in August 2004 and immediately started creating the story, developing the collateral, and executing the launch strategy for this product. Safety and efficacy were just as important, and with the help of our Research and Development Director Bill Popin, Gina organized a corporate focus group to test the new formulas. In just six short weeks, the results were astounding!
John Roberts, Young Living's Creative Director, supervised the design work for the product packaging and marketing collateral. After creating several different packaging concepts, John approved the final artwork and released it for production. With just weeks before the product launch, John rolled out the finishing touches on the print collateral, while Brian Paul and the Media Production Team were working feverishly to complete the ART video.
With the Nashville Convention as a target pre-release date, the Young Living staff worked around the clock to make sure that the packaging, product, and sales tools were ready. As a new employee, Gina was grateful to work with a team of people that put forth valuable time and extra effort to ensure this project's success. “I've never seen a team of people work that hard! I was amazed at the level of professionalism they maintained and what the company was able to accomplish in such a short period of time.”
According to John Roberts, “Every department deserves some credit for pulling together and making this happen. Even though the deadlines were tight and we ran into a number of challenges, the Young Living team succeeded in creating a world-class product that will dramatically improve the appearance of skin and greatly increase the success of every Young Living distributor business.”
On October 8, 2004, Gary and Mary Young unveiled Young Living's exciting new Age Refining Technology (A-R-T) skin care system at the company's East Coast Convention in Nashville. As the event attendees listened to a number of presentations on the science and witnessed the astounding before and after results, they stood and cheered enthusiastically for A-R-T! Gina Killpack even witnessed strangers approaching her A-R-T booth display and inquiring about the product. In fact, there were a handful of people so intrigued with the packaging and before and after photos that they immediately signed-up as Young Living distributors.
Since Nashville, the momentum has only continued to build, and A-R-T has maintained a top-selling status. The corporate team believes this product has tremendous potential and they are excited about the endless possibilities for the line. They are confident in A-R-T's ability to replenish and restore youthful-looking skin, as well as its ability to enhance your Young Living business, which is why A-R-T is both compelling and worthwhile. The corporate team looks forward to further developing the A-R-T brand and is eager to see what else they and the distributors can accomplish in the future.
Reprinted with permission of Young Living, Lehi, UT 84043